An interactive full-length mirror that allows you to browse through an endless collection ofclothing and see immediately whether something fits you, including when you turn around, and which also allows you to send a picture quickly to your family and friends to hear what they think. This mirror is a …

Victoria's Secret is the leading specialty retailer of lingerie and beauty products. This brand is dominating the world with body fashion, fragrances and cosmetics. In addition, Victoria’s Secret is also globally recognized for their supermodels and world-famous fashion shows. There are more than 1,000 …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

For this examination, qualitative research has been carried out into which extent the Internet has influenced the traditional consumer decision process (CDP) model (Blackwell, Miniard & Engel, 2006) and how the stages of this model are visible on websites. It is examined because the emergence of the …

This chapter will give the reader a clear overview of the whole graduation assignment. The problem situation, applied theory, research, conclusion and advice are summarized into a cohesive and coherent piece of text in the following part. Retailers of small fashion stores are facing huge competition …