My research investigated customers’ resistance and low willingness-to-pay towards Vertical Farming products and how the industry can break these barriers. Research showed how education and the experience economy can spread awareness about vertical farming products and create engagement with customers. …

EU president Ursula von der Leyen wants Europe to tap into its inner avant-garde. In her inaugural State of the Union speech from September 16, 2020, she pledged to revive the historical Bauhaus - the experimental art school that married artistic form with functional design, founded a century ago in …

The Travel and Tourism industry is one of the fastest-growing industries in the world and with a service economy moving to an experience economy, sustaining Guest Satisfaction and possessing a competitive advantage is crucial for organisations. The Park Plaza Westminster Bridge London is facing the problem …

As up until this point, only little attention was paid to smaller suburbs within the revitalization process of bigger cities in times of the experience economy, awareness needs to be raised towards the need of revitalization of underused places within small suburbs to hinder people from moving away. Thus …

#archtivism is a movement that strives for a world where the building industry positively impacts our society, economy and environment. To tackle the main challenges of this globalisation era, homogeneity and the climate crisis in particular, #archtivism introduces the Place Responsive Design Method, …

The continous growth of the tourism industry, the shift from a service to an experience economy and global trends such as increasing technological innovations, make hospitality performance crucial to any tourism organization. However, not all tourism players are yet understanding the significance of …

Over the last years, it has become clear that societies need to increase the adoptionrate of circular economy principles. Even though the number of circular products, services andbuilding projects is increasing, innovators obviously experience obstacles in their quest towardsa more circular economy. …

Issues of race and discrimination towards the ethnic minorities have always existed in the United Kingdom. With the initiation of the EU referendum and Brexit, these issues have increased. Following the referendum, the media published news of hate crimes against Indian and Pakistani citizens. During …

Professional and academic education increasingly use realistic, rich, safe and interactive tools such as serious gaming. In our case we have used a serious game to teach students how socio-economic and technological opportunities and challenges could shape sustainable businesses in a circular economy. …

Several facts and developments in the economy and the spa industry lead to shifting customer demands. In combination with an insufficient understanding of the process of experiences and their effects on customers result in the need for a deeper insight into the individual customer experience in the spa …