Recently, the European Union seems to have a popularity problem. Especially in the Netherlands the attitude of citizens and journalists has changed dramatically over the past fifteen years. This resulted in low voter turnouts over the years and eventually a Dutch 'no' towards the European Constitution …

De Europese verkiezingen zullen 4 juni 2009 gehouden worden. Nederlanders moeten hun stem uitbrengen om aan te geven wat voor een Europa men graag wil zien. Veel transparanter, duurzamer, democratischer. De voorlopers van de EU namelijk de EGKS en de EEG hebben economisch gezien veel voordelen opgeleverd. …

Throughout the years women in most countries were granted the same political rights as men. Namely, the right to vote and the right to stand for election. However, this did not automatically lead to equal participation in political decision making. It is remarkable to see that this, even though women …

Leading up to the European parliamentary elections in June 2009, the question to which extent political parties are able to engage citizens through strategic marketing efforts regains significance in the public discourse. The paper analyzes both the origins and trends of political marketing to distill …