Few studies on residential mobility of ageing adults to rural areas have investigated which of them buy a home in a rural risk area. This paper examines which socio-demographic characteristics, housing attributes and earthquake circumstances influence the actual choice of mid-to-later life adults to …

The purpose of this study was to research the characteristics of the Dutch 50-plus market and their position towards online dating and to combine this information in order to be able to offer advice to online dating websites on how to effectively target and reach the 50-plus niche market within the Netherlands. …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …