Restaurants and Local Businesses Go Online
Isaure de Kerros (Student); Wouter van Dam (Begeleider)
Introducing AllYouSee.nl to the market through integrated marketing communications.
Anahi Clemens Ramirez (Student); Geert-jan Verstoep (Begeleider); Roel Raatgever (Begeleider); Jeroen van Duffelen (Begeleider)
Report on 'Citrine by the Stones'. Research on the entering of the Dutch market & the selection of a media strategy application.
Tessa van den Berg (Student); Theo Bors (Begeleider)
Strategic options for retailers for branding private label portfolios
Bakker, Diederich (International Business)
Aytel Telecom : marketing plan - approaching Chinese customers in the Netherlands
Shanshan Yuan (Student); Rebecca Kleiweg de Zwaan (Begeleider); J. Veldman (Begeleider)
3C, Internet Dynamics and Retail: Towards a new market segmentation?
Frans van der Reep (Lector); Peter van den Heuvel (Lid Lectoraat)