Which value type promises more value in marketing communications?
Ronald Voorn (Onderzoeker); Gerrita van der Veen (Lector); Thomas van Rompay (Onderzoeker); Ad Pruyn (Onderzoeker)
What sustainable fashion retailers presume about consumer motivations and how they try to persuade consumers to purchase their product
Annuska Toebast (Onderzoeker); K.L. van den Broek (Onderzoeker); Tijs Timmerman (Lector)
A good reason to buy
Moes, Anne (Faculteit Digitale Media En Creatieve Industrie); Fransen, Marieke; Verhagen, Tibert (Lectoraat Emerging Technology For Business); Fennis, Bob
Reaching a stable customer base
Bogdan Hobjila (Student); Johan Weggemans (Docent); Arthur Bol (Begeleider)
Building a positive perception towards Heinz Selection
Suverniya Srikanthan (Student); Peter Hatzfeld (Begeleider); Marieke Brinkman (Docent)
Marketing analytics: statistical tools for marketing and consumer behavior using SPSS
Kostelijk, E.J. (Amsib (Cedis)); de Mesquita, Jose Marcos Carvalho
Consumer Behaviour of Poshtel guests in Costa Rica
Tim Loth (Student); Andriew Lim (Begeleider)
Exploring Explainable AI in the Financial Sector
Ouren Kuiper (Onderzoeker); Martin van den Berg (Onderzoeker); Joost van der Burgt (Onderzoeker); Stefan Leijnen (Lector)
Moral design and technology
Bart Wernaart (Lector)
Addressing food loss and waste prevention
Kör, Burcu (Amsib (Cedis)); Krawczyk, Adriana (Amsib (Cedis)); Wakkee, Ingrid (Kenniscentrum Carem)