Internationalizing curricula. Needs and wishes of alumni and employers with regard to international competencies. Internationalization has become of great importance for universities acrossthe globe. The labour market is becoming international, with internationalopportunities and international competition. …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …

This marketing plan examines how JD Wetherspoon plc. could be successful in the Hague concerning the opening and running of a Wetherspoon pub. The research has been based on an extensive analysis of the buying behavior of several segments and on the examination of relevant external factors, such as main …

Euroscepticism is present in almost all European countries, from Austria to France in several different forms that vary from scepticism regarding particular EU policies to opposition towards the delegation of powers to a supranational institution like the EU However, the combination of the sensationalist …

In this report the marketing plan of Primark will be discussed. Primark was established in 1969 and is originally an Irish brand. After 1969, Primark expanded very quickly to several other countries. Its main goal is to sell inexpensive clothing and other accessories for women, men, children next to …