This Justification Logfile documents the research-based strategies and decisions for the annual STEAM and space festival "HELLO SPACE | Bulgaria Calling!" in Bulgaria. Utilizing Scaled Agile Framework (SAFe) principles, this report supports strategic initiatives aimed at improving the festival’s visibility …

This research aims to visualise the Customer Journey map for CCEP to convince the company to invest in customer experience to maintain customer loyalty and strengthen it. Furthermore, this research aims to identify any other improvements that will lead to efficiency within the hospitality department. …

This research justification aims at explaining the importance of the local customers for Bvlgari, Place Vendôme and how to recruit and retain them. The luxury industry is very competitive and the business needs to face a stiff competition. Innovation and development are keys and therefore, the shop needs …

In today’s competitive business environment, companies acknowledge the critical role that efficient sales management plays in driving revenue growth and sustaining a market position. The problem definition on which this research is based emerged from the increase of complaints related to the Sales Excellence …

In January 2022, TieTalent released Sourcer, their active sourcing platform, intending to optimize the hiring process via the use of technology. Initial projections called for a monthly recurring revenue of CHF50,000, a sign of product market fit and a solid foundation for expanding the strategy across …

What happens if there is a business that is strictly online, is available in multiple countries, therefore facing more competition, while having only one location for their office? This is how YourSurprise operates. Active in 28 countries, delivering almost to the whole world and having multiple websites. …

The problem definition on which this research is based arised from the increasing importance of gender diversity and more women participation in corporate governance. The objective of this research is to identify the factors that influence the gender balance within ICC’s World Chambers Federation. From …

The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …