YouTube is the second most visited website on the Internet where people search for information, inspiration and entertainment. This creates numerous opportunities for marketers who use YouTube to attract their target audiences. BimBimBikes therefore decided to conduct a research on video marketing on …

RS Sailing is currently lacking sufficient monitoring the performance of their global dealers because the management system of RS Sailing did not grow along with the growth the company went through. Therefore, a structured approach to keep track on their global dealers performances is desired. The …