The average age of the population is gradually increasing in most Western countries. Therefore, the population over 65 is no longer in proportion to the working population. Some causes are a decrease in birth rates over the past decades and an increase in life expectancy. This can have consequences …

Aytel telecom is a telecommunications company located in The Hague, The Netherlands. As a start-up company trying to approach the Dutch telecom market, Aytel wants to explore on a new market within the Chinese community in the Netherlands. The purpose of this report is to create a marketing plan in …