The following research justification report shows how Secad can implement a Digital marketing plan to gain new customers, nurture the relationship with the existing customers, increase brand awareness and brand reputation. Building and nurturing brand awareness and brand reputation is vital for the …

Research Questions • What are the characteristics of vulnerable populations in The Hague? • What are their needs in order to adapt to heatwaves, and how do they cope? • What are existing sustainable solutions for protecting vulnerable populations? • How can the municipality of The Hague increase urban …

This research justification presents the possibilities for AutoVentura on the fleet sales market. The research was initiated because more brand awareness has to be created for AutoVentura. AutoVentura positions itself in the niche of luxury cars and high-quality service. The strategy that has been chosen …

The following research justification focuses on the potential of Be Event Group to find and retain returning customers. As the company has experienced a transition period during Covid, it has now changed its strategy to a differentiation strategy, while also looking to change its customer base towards …

We examine how a multi-stakeholder collaboration (MSC) in the emergent issue field of circular textiles in The Netherlands gains legitimacy as field coordinator. Drawing on our preliminary findings from rich, qualitative data, we present a process model that highlights three objects of legitimacy – the …

When preparing students for the industry’s global context, publishing degrees aim to provide them with experience of cooperating and doing business with colleagues internationally. In order to achieve this, Oxford Brookes University and Amsterdam University of Applied Sciences have designed a module …

Ten years have passed since makerspaces first appeared in libraries, and their contribution to developing digital literacy and 21st-century skills is widely recognized. However, mounting and running a makerspace still means embarking into new territory for each next library, as this Dutch study with …

Canalisation of the Liesbeek River has resulted in a deterioration of its ecosystem. In order to stop the deterioration of the Liesbeek River. The Rosebank village green area of the Liesbeek River is being rehabilitated. However, it is not known how the hydrology and morphology of the Liesbeek River …

To feed the expected population of nearly 10 billion people by the year 2050, radical changes must be made in the ways that food is produced and in the types of foods that are consumed. Supplying the ever-growing demand for animal-based meat has caused the current global food system to produce negative …

This report is the result of my internship at the research group Energy in Transition at The Hague University of Applied Sciences. The report shows the process and results from the development of a method to produce design and control advice to increase building energy flexibility based on open source …