Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

One might expect that a perception of obesity being a risk factor and disease, contributes to effective obesity prevention and management strategies. However, obesity rates continue to increase worldwide. The question arises whether obesity is truly perceived as a risk factor and a disease. This paper …

This report provides analysis, evaluation and recommendation of implementing WhatsApp as a customer service channel at Eurail.com. Methods of analysis and gathering data include extensive desk research, interviews and surveys. Results of the analyzed data show different perspectives and outcomes which …

Presented at 7th International Conference on the Assessment of Animal Welfare at farm group level

Within large service organizations there are currently two trends visible. These trends seem to be diametrically opposed. On the one hand organizations face increasing price pressure and thus a pressure to cut costs. One of the consequences of this trend is that organizations are increasingly encouraging …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

Social media, such as Facebook, offer brands the opportunity to reach their target audience in a less obtrusive way than traditional media, through sponsored posts. Regulations require marketers to explicitly inform consumers about the commercial nature of these posts. This study addresses the effects …

Contentmarketing bespreekt uitgebreid en helder wat contentmarketing inhoudt. De ontwikkelingen in de markten, bijvoorbeeld de steeds groter wordende rol van social media, en de gevolgen daarvan voor marketing worden daarbij meegenomen. Ook licht het boek toe hoe en wanneer je deze marketingmethode het …

In this article we focus upon a division between generalized schools of philosophical and ethical thought about culture and conservation. There is an ongoing debate playing out over conservation between those who believe conservation threatens community livelihoods and traditional practices, and those …

We address the explicit ecocentric roots of conservation science and the support of a growing number of conservationists for ecocentric natural value. Although ecosystem‐services arguments may play an important role in stemming the biodiversity crisis, a true transformation of humanity's relationship …