Seeing improvisation as something that really needs its place in conservatoire training and education may be more or less ‘new’. However improvisation itself is of course not at all new and has existed since as long as we can remember. I would like to talk to you about what improvisation means for musicians, …

Presentation 03-04-2014.

Aimforthemoon, a collective of young entrepreneurs who start ventures and carry out business development projects for experience entrepreneurs, was looking for an effective and focused brand identity as a way to structure their marketing and communication strategy. Using the archetypal theory of Carol …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …

End of March 2014, the Dutch Judo Federation has organized the second edition of the National Budodag in sport center Papendal. This event is in the sign of the three sports where the Dutch Judo Federation as authority takes care of the organization of: judo, jiu-jitsu and aikido (budo). It is a special …

In this report the specific conditions for success in organising electronic dance music events were conducted and analysed. The Dutch event industry is currently being over-extended with events, such as musical festivals. Many organisations are having problems with the high level of competition and the …

Designing meaningful audio for interactive applications such as video games or sonic user interfaces, presents designers with several challenges. One challenge is the fact that the perception of musical meaning involves cultural or learned aspects when it comes to tonality (Huron, 2006; Patel, 2008). …

Television advertising is the most effective wayof advertising, however, media clutter and high expenses frequently stand in the way of its effectiveness. The purpose of this research involves one variable of which the value might beunderestimated when creating a television ad: music. Its contribution …

The present study attempts to explore the field of creative music workshops with the elderly. A growing amount of research has been carried out into running (creative) workshops, and besides we know a lot about the elderly and ageing. The aim of this research is to gather knowledge on the merging of …

Dit essay werd uitgegeven ter gelegenheid van de installatie op 25 juni 2014 van Evert Bisschop Boele als lector ‘New Audiences’ van het lectoraat Lifelong Learning in Music, Kenniscentrum Kunst & Samenleving/Prins Claus Conservatorium, Hanzehogeschool Groningen.