FrieslandCampina & doing business in Brazil
Annemiek J.W.M. van Zeijl (Student); P.M. Koelemij (Begeleider)
Marketing Communication in mainland China
Sabine Feron; Hans Briemen, van (Begeleider)
Social media behavior of local restaurants and their customers.
Erik Hekman (Lid Lectoraat); Marieke Welle Donker Kuijer (Lid Lectoraat)
A Comparative Analysis of Store Attributes of Large and Small Retail Stores which Influence the Consumer Decision Making Process in Store Selection.
Claudia Rutten (Student); Masoud Banbersta (Begeleider)
Wat verbindt mensen aan een merk d.m.v. social media?
Eric Voigt; Sake Jan Velthuis; Peter Dijkgraaf
A customer loyalty research of Stocker Centrale Verwarming B.V.
Janneke Reijmer (Student)
Movies that matter. Targeting Expats.
Timo van Harselaar (Student)
OMS International
Danine L.M. Timmer (Student); Ivonne Louw (Begeleider); A Vonk (Begeleider)
Engaging with Consumer Tribes.
Willemijn van den Broek (Student); Peter Applebaum (Begeleider); Summer Howcroft (Begeleider); Ed Olijerhoek (Begeleider)
Improving Labritannique's online marketing strategy with a limited budget during an economic downturn.
Céline Renard (Student); Ivonne Louw (Begeleider); Alex Weston (Begeleider)