When network governance is needed to control IT-applications used in coordination and innovation
de Graaf, Frank Jan; Velthuijsen, Hugo (New Business & Ict)
Sustainable Innovation in the Dutch Construction Industry
D. (Damon) Hassanpur Golriz (Lid Lectoraat); H.J. (Henk) Schout (Lid Lectoraat); S.J.M. (Saskia) Harkema (Lector)
Marketingstrategie en internettoepassingen voor de groei van 4Ring
Nadia Achahbar (Student); Piet Alblas (Begeleider)
New Project Event: communication strategy report
Anna Bezpalaya (Student); P.J.M. Hanssen (Begeleider)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Media Markt : towards sustainable enterprise
B.A.M.M. Kuijpers (Begeleider); Marjolijn Ghijsen (Student)
Evaluation of online social networks and the online networking strategy : how to use the social networks as a promotion tool to strengthen the brand awareness of Ultrafemme and improve the intangible assets
Aphirat Bureesirirat (Student); L.J. Harris (Begeleider)
Using Social Media as a Marketing Channel : how relevance, realness, and remarkableness influence interactivity and engagement
A. Boer, de (Lid Lectoraat)
Social Companies
Frans van der Reep (Lector)