Although most authors on Information Literacy do not really differ in their definitions of the information literacy concept, phenomenographic research makes clear that in the context of education at least two different conceptions can be distinguished: an “Information Problem Solving” conception and …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

AFS Interculture Canada is a nonprofit organization that operates on a non-governmental basis. It is the Canadian branch of AFS Intercultural Programs. It enables adolescents to go on foreign student exchanges in order to develop intercultural awareness and skills. During a briefing in January of 2014, …

full text via link Als marcom professional heb je vaak te maken met vragen over de effectiviteit van je werk: Hoe weet je dat dit gaat werken? Wat gaat het opleveren? Waarom kies je voor het ene en niet voor het andere? Vragen die te maken hebben met ‘accountability’, een onderwerp dat al jaren met stip …

The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

accepted abstract Quis14 conference Field findings show that value dimensions in legal services are functional, social and emotional. The last category emerges not only within but also outside the interaction with the lawyer. Recommendation of others or the trackrecord of lawyers for example, which …

This paper aims to show how current insights on place branding are used to organize “green” entrepreneurship in the Dutch Utrechtse Heuvelrug region. The role of place is explored in establishing a differentiated meaning for green entrepreneurship and providing an inspirational source for innovations, …

Purpose Due to the recent economic crisis, competition has considerably increased in the legal profession in the Netherlands. However, marketing in legal services is mostly in its infancy and value research in this context is scarce. We therefore used a contingency approach in exploring the origin of …

1e alinea column: Natuurlijk gaat deze bijdrage niet letterlijk over de zaalarts zoals we die in ziekenhuizen kennen. Ik wil het met je hebben over stewardship. Stewards vind je allerlei vormen en ik voorspel hen een grote toekomst.

1e alinea column: Ik wil een paar dingen kwijt over singularity en de hele horde van buitengewoon slimme mensen die daar vorm aan geven. Aanleiding hiervoor is de speech van Peter Diamandis, cofounder en chairman of the Singularty University, Nasa Research Park, Silicon Valley, die hij vorige week in …