Commissioned by the fs Agency for one of her brands, Rosti Mepal, a quantitative research has been conducted into the behavior and demands on social media of the target group. This research was necessary because little is known about how the target group is best approached through social media. Based …

The digitalisation of our society is moving fast. Consumers seem to adjust their needs to this growing digitalisation, but multiple companies have trouble keeping up with the pace. One of these companies is Indola, an international brand that sells hair products such as hair colouring and shampoos for …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

In eight steps to success: this approach is examined and provided in this report for the business Spielwork, a company that is working towards a vacancy revolution. Spielwork believes that vacancies must be described in a more visual and detailed way, instead of the traditional way with abstract information. …

Meerlanden collects and recycles waste in order to create resources for new products. In addition, Meerlanden maintains the public area in a sustainable way. The communication team wonders whether the citizens (customers) and the employees view Meerlanden in terms of the desired corporate identity. The …

YouTube is the second most visited website on the Internet where people search for information, inspiration and entertainment. This creates numerous opportunities for marketers who use YouTube to attract their target audiences. BimBimBikes therefore decided to conduct a research on video marketing on …

Risico- en crisiscommunicatie heeft één gezicht in Zeeland: Zeeland Veilig. Veiligheidsregio Zeeland is initiatiefnemer en werkt hierbij samen met tal van Zeeuwse veiligheidspartners aan een veilige provincie en een zelfredzamere bevolking. Facebook is opgenomen in de online strategie van Zeeland Veilig, …

Het onderzoek heeft plaats gevonden op de afdeling Moermontstede van GGZ Westelijk Noord-Brabant. Deze afdeling biedt begeleiding en ondersteuning aan mensen die last hebben van een ernstige psychiatrische aandoening of mensen met langdurige psychiatrische stoornissen. Dit onderzoek is gericht op cliënten …

Deze scriptie gaat in op de attitude meerzijdige partijdigheid gedurende het STOP-traject van Topaze. Het doel van dit onderzoek is te ondervinden wat de ambulant hulpverleners van Topaze nodig hebben om de meerzijdige partijdigheid te waarborgen. Hierin worden verschillende perspectieven bekeken, in …