The purpose of this paper is to lay the groundwork for a large-scale prescriptive research project on organizing intergenerational communities of practice as a way to help organizations deal with some of the problems an ageing worker population brings with it. After a definition of the problem, a review …

The starterstraject is a project set up by the Chamber of Commerce and the city of Zoetermeer. The goal of the starterstraject is to give the starting entrepreneur a head start. The starting entrepreneur is prepared for the risks and difficulties that arise when starting a new business. The starting …

Neckermann, one of the biggest tour operators in The Netherlands, wanted to improve the product placement on the lister pages of the website Neckermann.nl. This report provides a way to arrange the product placement for different customer segments on the website. In order to do so, the customer preferences …

The focus of this research paper is on location-based services in a retail setting. In the theoretical framework shopping behavior and its changes after the rise of the internet and mobile devices are laid out. Implications for retailers are discussed and possible methods of adapting to the new ways …

During the past years a lot of research has been done on measuring and analyzing the stated and re-vealed preferences of house buyers, in order to develop so called new product market combinations for the housing market. It has become clear from these studies that the choice of a house buyer for a cer-tain …

"The World of the [open] innovator" described the background of the revolution we are in in innovation and what the consequences are for innovation, changing towards design driven open innovation. We reframed innovation to meet new needs and values of companies and organizations in our work field. We …

Ever since the start of the Italian Republic in 1946, the Italian political system seems to have experienced instability. It has had more than 60 governments in a 60 year period. In 1992, the political system collapsed and that which external factors attempted to achieve in the 1960s until the 1980s …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

The aim of this study was to examine whether it is possible to utilize the fluctuations in human motor behaviour to induce a self-organizing process in the athlete, which takes advantage of individual movement and learning characteristics. This recently developed approach is known as differencial learning …

Where does entrepreneurship start? Moreover, what is so different about entrepreneurship in this New Age of innovation? What do entrepreneurs do when the world becomes more ‘flat’? According to The Entrepreneurial Society by David Audretsch something novel is happening, something only Schumpeter (1942) …