Do you notice? Research on the implicit brand association transfer within an endorsed brand strategy.
de Bruijn, Gert-Jan; Elving, Wim (Communication, Behaviour & Sustainable Society)
The impact of sustainability on project management
Adri Köhler (Lid Lectoraat); Gilbert Silvius (Lector); Jasper van den Brink (Lid Lectoraat)
Taking Responsibility: The integration of Sustainability and Project Management
Jasper van den Brink (Lid Lectoraat); Gilbert Silvius (Lector)
Co-creation theory : marketing's last resort or just momentary buzz?
Anneken S. Tappe (Student); L.J. Harris (Begeleider)
Media Markt : towards sustainable enterprise
Marjolijn Ghijsen (Student); B.A.M.M. Kuijpers (Begeleider)
Possibility of introducing Smallholder Beef Cattle Farmer’s Association as a starting point to develop the beef cattle chain and improve their income in Arua district, Uganda
Candia, A. (Student); Baars, R.; Hoekstra, J.
Bringing 'Maxim' to Japan : an export policy plan
Michiel van Poelgeest (Student); A.E. Kandou (Begeleider)
The impact of organisational characteristics on corporate visual identity
van den Bosch, Annette; Elving, Wim (Communication, Behaviour & Sustainable Society); de Jong, Menno