Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Global awareness on energy consumption and the environmental impacts of fossil fuels boost actions and create more supportive policies towards sustainable energy systems, in the last energy outlook, by the International Energy Agency, it was forecasted totals of 3600 GW from 2016 to 2040 of global deployment …

​Het mission statement is een uiting die de unieke ziel en het levensdoel van een persoon fundamenteel karakteriseert. Leerkrachten op onderzoeksschool ‘De Hoeksteen (N=21)’ kregen de opdracht hun persoonlijk mission statement te formuleren en presenteren. In het schoolteam werden bij deze opdracht belemmeringen …

From TU Delft repository: "Intestinal transporter proteins and metabolizing enzymes play a crucial role in the oral absorption of a wide variety of drugs. The aim of the current study was to characterize better available intestinal in vitro models by comparing expression levels of these proteins and …

Purpose The purpose of this paper is to examine how the quality of change information influences employees’ attitude toward organizational change and turnover intention. Additionally, the role of engagement, psychological contract fulfillment and trust in the relationship between change information …

From teh UU repository: "Background: Oral immunotherapy (OIT) is a promising therapeutic approach to treat food allergic patients. However, there are some concerns regarding its safety and long-term efficacy. The use of non-digestible oligosaccharides might improve OIT efficacy since they are known to …

This paper proposes and tests a model to explain how consumers’ perceptions of product presentation technologies may affect online impulse buying. Data from a laboratory experiment (N = 212), which were analyzed using a structural equation modeling approach, showed that vividness and interactivity of …

In this paper, we show our vision on prescriptive analytics. Prescriptive analytics is a field of study in which the actions are determined that are required in order to achieve a particular goal. This is different from predictive analytics, where we only determine what will happen if we continue current …

Tinto’s integration theory has highly influenced research on student success in Europe and America. However, due to the complexity of the theory and the enormous amount of variables, the theory is not suitable for use in regular evaluations in higher education. By including only the best-proven predictive …

This study is aimed at assessing market linkages and strategies for smallholder farmers in Lume District, Ethiopia. The study primarily aimed at identifying appropriate market linkages and strategies that can be introduced by the Agricultural Extension Directorate (AED) to enable farmers to access higher …