In recent years, the subsidiarity principle has been underlined in Sport-for-All policies in countries such as Germany, Austria and Belgium. According to this organising principle, issues need to be handled by the lowest possible political and administrative level, and as close to the citizens as possible. …

SAMENVATTING Gezondheid lijkt op één van de grote consumententrends binnen de foodsector, bestaande uit foodretail en foodservice. De “hype” rondom vers en gezond voedsel wordt aangestuurd door de marketing van voedingsproducenten, retailers en foodservice. Hier liggen echter ontwikkelingen op demografisch …

This paper is written with an aim of decreasing the constantly growing gap between the richest football clubs and the rest. During the past few years, this growing gap has been an ongoing process in the major European football leagues. This has also been the case in the Netherlands, where the clubs Ajax …

Since 2013, the Dutch baby care brand NAÏF successfully sells their natural-based baby care products on the Dutch market. NAÏF’s main products include shampoo, wash gel, body lotion, diaper cream, nurturing cream, bath oil and baby oil. From 2013 to 2016, NAÏF has been expanding their sales on an international …

The following report is a feasibility research and serves as an initial guideline to Bulgarian dairy companies in relation to the possibility to import Bulgarian dairy products into the Peoples’ Republic of China. The document describes possible opportunities for Bulgarian dairy processors related to …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

The aim of this dissertation is to research if and how Lithuania’s LNG terminal could be a method to ensure energy security within the European Union. Lithuania’s energy position has been a very vulnerable one, and used to import 100% of its gas supply from Russia’s state monopoly Gazprom. In order to …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

This study assesses the evolutionary leadership theory and the natural leadership instrument of Van Vugt and Ahuja (2011) in the context of youth elite football. The Evolutionary Leadership Theory is a comprehensive new way of looking at leadership. The evolutionary approach suggests that environmental …

Sustainability challenges are among the most complex and difficult problems facing businesses today. These challenges involve many actors and interests and overlapping concerns, and addressing them requires significant investments and out-of-the-box thinking. Issues such as safety, supplier compliance, …