This graduation research presents findings on how the start-up organisation BimBimBikes can overcome its current difficulties with the acquisition of new German customers. Although this research uses the start-up company as a basis for the investigation, it might be applied to similar businesses that …

NICE, Network for InterCultural Experiences, is a German – Argentine corporation which promotes educational and cultural exchange by organizing internships, volunteering, and Spanish courses for everyone who wishes to discover, live and learn in Argentina. As NICE sees a profitable opportunity in offering …

Tomorrow wil erachter komen hoe zij online betrokkenheid onder de volgers van de Facebookpagina van Jumbo Breda Belcrumweg en Jumbo Le Febre kan creëren. Deze twee vestigingen staan centraal, omdat Tomorrow constateert dat de grootste verschillen binnen hun klantenkring te vinden zijn bij deze vestingen. …

As an Argentinean eCommerce business, GoodPeople decided to acquire Avenida, an online platform that was owned by Flipkart, the Indian market leaders in eCommerce, in the end of 2017. Flipkart had to face a sharp decline in sales figures which was the reason the company decided to sell the marketplace. …

YouTube is the second most visited website on the Internet where people search for information, inspiration and entertainment. This creates numerous opportunities for marketers who use YouTube to attract their target audiences. BimBimBikes therefore decided to conduct a research on video marketing on …

In het onderzoeksproject ‘The Network is the Message’ van Hogeschool Rotterdam en Hogeschool Utrecht onderzoeken we met een tiental bureaus hoe we de effectiviteit van branded content kunnen vergroten. Visual story posts blijken een succesformule te zijn voor de verspreiding van je merkboodschap. Maar …

Online social networking sites, such as Facebook, have grown in popularity in recent years and they provide an exciting new area of study. Facebook provides individuals with easy access to view personal information about their friends, coworkers, and even complete strangers (Muise, Christofides, and …

FYN Software is een bedrijf dat software ontwikkelt voor retailers. Het softwaresysteem functioneert op basis van het omnichannelsysteem. Middels dit systeem verzamelen de retailers persoonsgegevens via verschillende kanalen (o.a. social media, het klik- en surfgedrag). FYN verwerkt de persoonsgegevens …

In a lifelong learning society students need to deal with the responsibility to give their learning path direction, find motivation, and prove what they have learned. What pedagogics and what kind of didactic structure do you need to bring this about in higher education? What does it mean for …