Sales Channel is a company, that offers quotation comparisons on behalf of their partners to companies, that need telecom, energy, printing, software or hardware. Because Sales Channel does not generate enough leads for the partners of the company via the current routes, the marketing department wants …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

The Museum Volkenkunde (National Museum of Ethnology) in Leiden is a museum about people and their cultures. The museum’s activities consist of permanent exhibitions of objects from eight different cultural areas around the world as well as small and large temporary exhibitions. To attract visitors to …

Consumenten doen steeds vaker hun aankopen via een online winkel. Dit resulteert voor bedrijven in een transitie van offline naar online verkoop. Ook social media gebruik door consumenten om informatie over winkels te verkrijgen, blijft groeien. Om ook de kleine dierenspeciaalzaak goed voorbereid aan …

This thesis is written for ‘Theater aan de Schie’ to determine which measures they should take to generate more revenue from the rental of the theater. This research provides insight into how companies find a location and which criteria they find important. This thesis used the Marketing RaDaR of Nate …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

Contentmarketing bespreekt uitgebreid en helder wat contentmarketing inhoudt. De ontwikkelingen in de markten, bijvoorbeeld de steeds groter wordende rol van social media, en de gevolgen daarvan voor marketing worden daarbij meegenomen. Ook licht het boek toe hoe en wanneer je deze marketingmethode het …

The cultivation of intrinsic motivation is key in the 21th century, but most students in Dutch vocational education lack this quality. To foster intrinsic motivation, a strong career-learning environment is needed that enables students to develop career competencies and a career identity. However such …