handout van een labtalk waarin de onderzoeker enkele methoden beschrijft rond text mining, story mining: het herkennen van patronen in communicatie met klanten.

The promotor was Prof. Erik Jan Hultink and copromotors Dr Ellis van den Hende en Dr R. van der Lugt. The title of this dissertation is Armchair travelling the innovation journey. ‘Armchair travelling’ is an expression for travelling to another place, in the comfort of one’s own place. ‘The innovation …

Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch …

Several facts and developments in the economy and the spa industry lead to shifting customer demands. In combination with an insufficient understanding of the process of experiences and their effects on customers result in the need for a deeper insight into the individual customer experience in the spa …

In 1875 explorer Henry Morton Stanley (UK 1841-1904) produced a photograph of Kabaka (King) Muteesa of Buganda (UG, 1838-1884) and his chiefs. Muteesa’s land was positioned on the northern shore of a body of water that we now call Lake Victo-ria, in a country that would later be named after his kingdom. …

Objective To synthesise qualitative studies on women’s psychological experiences of physiological childbirth. Design Meta-synthesis. Methods Studies exploring women’s psychological experiences of physiological birth using qualitative methods were eligible. The research group searched the following …

Youth departing from secure youth care are often not well prepared for living on their own. This study aims to provide more insight into youth’s perspectives on what they need to improve their chances for successful return to and participation in Dutch society. The study is a first necessary step on a …

In dit onderzoek- en adviesrapport is er kwantitatief onderzoek gedaan naar de huidige gastvrijheidsbeleving bijThermen Houten en de wensen en behoeften van de vijftig-plus doelgroep, waardoor er met de resultaten er een optimalisatie van de gastvrijheidsbeleving kan plaatsvinden bij Thermen Houten.  …

This study focuses on the local information needs of visitors of the Utrechtse Heuvelrug. As a DMO it is crucial to understand the behaviour of the visitors at your destination, especially in the dynamic industry with the continuous developments. Therefore the objectives of this research are to create …

From the article: Globalization and technological innovation has led to an increasing competition between telecommunication service providers and has eroded traditional product- and service-based differentiation. One way to gain a competitive advantage is to create distinctiveness by improving customer …