YouTube is the second most visited website on the Internet where people search for information, inspiration and entertainment. This creates numerous opportunities for marketers who use YouTube to attract their target audiences. BimBimBikes therefore decided to conduct a research on video marketing on …

Online social networking sites, such as Facebook, have grown in popularity in recent years and they provide an exciting new area of study. Facebook provides individuals with easy access to view personal information about their friends, coworkers, and even complete strangers (Muise, Christofides, and …

Rent Your Room is a company in the pre-start phase.Rent Your Room will focus on rent intermediary for students. The idea was invented by Duco Kanij and based on his knowledge. The purpose of this report is to create a marketing plan for Rent Your Room. The problem statement is: ‘What mix of marketing …

Classical musicians dream of an international performance career, a ‘Musotopia’ , in which they are able to make a living only by playing concerts. Reality tells us that 77% of performers earn over half of their income from teaching, and that 90% have a secondary occupation. Is there still work for performers? …

Thomas von der Dunk in de fout met zijn cultuurrelativisme.

Schoon genoeg van Trump.

The purpose of this paper is to study the relationship between changes in relative influence between marketing and R&D and new product performance (NPP). The aim is to theorize and test whether relative influence changes are beneficial for NPP. Design/methodology/approach An international survey was …

Over Trump en 'alternatieve feiten'.

Eigen vermogen is geen cash.