Gemeente Gouda zit in een veranderingsproces. Er heeft een organisatieverandering plaatsgevonden waarbij de gemeente van acht diensten naar drie directies is gegaan. Daarnaast is de gemeente sinds juni 2012 gehuisvest in het Huis van de Stad. Hiermee is Gouda van vijf gebouwen op verschillende locaties …

ThePerfectYou.nl is een online lifestyle magazine gericht op vrouwen.Het bezoekersaantal van ThePerfectYou.nl is in het afgelopen half jaar gedaald. Het is voor de organisatie onbekend waarom de bezoekers zijn verdwenen. Al snel werd het duidelijk dat er geen plan van aanpak is gemaakt voordat de website …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

This thesis is about establishing an effective marketing strategy for MasterPeace, which will help generate publicity through the annual event on 5 May. MasterPeace is a non-governmental and non-profit organization with a European office based in Utrecht. It is a peace initiative that seeks to encourage …

In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Hunkemöller is a global multi-channel retailer specialist in lingerie for women. With the headquarter in the Netherlands provides the company lingerie in 14 countries. The value of Hunkemöller is providing fashionable products at an affordable price. The Dutch company already implemented the mission …

The purpose of this research is to provide an advice for FrieslandCampina whether it is feasible to expand its activities to the emerging market Brazil. Therefore the research question of this report is as follows: "Is it feasible for FrieslandCampina to expand its activities to the emerging market Brazil …

The Turkish Republic has a great history with major defeats and victories in its past. Since the fourteenth century Turkey was part of the Ottoman Empire. During the following centuries, the Empire expanded and covered areas which are nowadays known as Europe, Asia and North Africa. The twentieth century …

Het Nieuwe Rijden ' Elektrisch Vervoer Centrum (HNR ' EV Centrum) is een belevingscentrum waar bedrijven en belangstellenden elektrische auto's en scooters zelf kunnen testen. Daarnaast is in het centrum informatie verkrijgbaar over elektrisch vervoer. Het centrum staat voor onafhankelijk advies en beleving …

For this examination, qualitative research has been carried out into which extent the Internet has influenced the traditional consumer decision process (CDP) model (Blackwell, Miniard & Engel, 2006) and how the stages of this model are visible on websites. It is examined because the emergence of the …