Improving financial advisory services by using the Balanced Scorecard management control system
E.J. Willekes; Krisztina Sadeghi-Toth (Student)
Essentie van dienstenmarketingmanagement
Ton Borchert; Wouter de Vries
Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses
Christine Lille, de; Remko Lugt, van der (Lector); Gerrita Veen, van der (Lector)
Mapping out the customer’s journey
Drs Robert van Ossenbruggen; Dr Gerrita van der Veen (Lector)
A framework for dynamic data quality management
M.S. Bargh (Lector); F. Mbong; J. van Dijk; R. Choenni (Lector)
How selling air becomes a breeze
Tom van den Nieuwenhuijzen (Begeleider); Jose Straver (Student); Harry Wasseveld (Begeleider)
How are young music artists configuring their media and sales platforms in the digital age?
Mark Leenders; Mark Farrell; Koos Zwaan (Lid Lectoraat); Tom ter Bogt
Emerging business models in horticulture value chains
Dr Vijayender R Nalla (Lid Lectoraat); Drs. Gerry Kouwenhoven (Lid Lectoraat)
Entrepreneurial journalism : de bijdrage van ondernemerschap aan de publieke functie van journalistiek
Andra Leurdijk (Lector)
Product Type and Personality in Brand Relationships
Ronald Voorn (Lid Lectoraat); Ad Pruyn; Sabrina Hegner