The goal of this research is to provide an advice for an independent product designer, on which branding strategies to use for the market launching of a product that he has recently developed. This thesis also gives answer to the research question “What is the most suitable online product branding strategy …

Presentation at seminar for the Institute for Management Research of the Radboud University Nijmegen.The development of serious games is becoming an ever increasing part of the game industries. Following the success of entertainment games concepts of motivation, and the psychology behind human behavior …

As social media become more and more relevant for brands, it is important to find ways of increasing valuable exposure for brands on social media. Valuable exposure is generated when brands create social capital for individuals. Social capital can be defined as the resources available for individuals …

This research leads you through the process of creating an effective communication strategy to introduce the concept Allyousee.nl into the advertising and online shopping markets. It is a promotional platform for international artists and lifestyle products. The first version of allyousee.nl was released …

In this paper we explore the influence of the physical and social environment (the design space) son the formation of shared understanding in multidisciplinary design teams. We concentrate on the creative design meeting as a microenvironment for studying processes of design communication. Our applied …

Voor mijn opleiding moest er een opdracht uitgevoerd worden waar media, design en communicatie in terugkwamen. Met deze gegevens ben ik zoek gegaan naar een passend onderwerp. Er hangen verspreid meer dan dertig beeldschermen in het gebouw van het GLR, ik had het gevoel dat niemand er naar keek. Dit …

The term crowdsourcing was introduced by Jeff Howe (2006). It is the act of a company or organisation to take a function once performed by employees and outsourcing it to an undefined, and usually large, network of people in the form of an open call. As communication tools to organize work have become …

In the following paper I investigate the relation between the purpose of Facebook use and its possible relation with students’ previous education and their subjective study success in higher education. Three surveys (six in total) were conducted in two successive years (cohort 2011-2012 and 2012-2013) …

In the following paper I compare the use of Facebook by first year students, in the Department of Media, Communication and Information at the Amsterdam University of Applied Sciences in 2011-2012 and 2012-2013. Opposed to previous years, in 2012 and 2013 the use of Facebook was incorporated in the student …

In the following paper I investigate the use of Facebook and the purpose of its use by first year students, in the Department of Media, Communication and Information at the Amsterdam University of Applied Sciences, with a limited enrolment of 960 students (2011-2012). Differences in whether or not students …