The growing interest of consumers and the constant pressure from customers to meet the demand, has increased the need to search for a strategy that creates the ability to stay competitive while being profitable and meeting the changing demands. Poultry processing companies need the ability to react quickly …

We propose and test two possible drivers of Topical Advertising (TA) success (1) temporal location of the message, and (2) temporal responsiveness of the message. By doing so, we attempt to gain a deeper understanding of TA, and the importance of temporal characteristics to leverage its success, as measured …

In een RAAK Mkb project heeft Marklinq samen met twaalf betrokken bedrijven samengewerkt, met als doel: hoe kunnen zij klanten effectiever betrekken bij productinnovaties? Er is een online platform ontwikkeld (www.proofofthepudding.nl) en bijgaand kookboek voor klantonderzoek in de foodsector. ​Het kookboek …

This paper presents the results of the research project ‘Going Eco, Going Dutch’ (2015- 2017), which investigated the production, design and branding of fashion textiles made from locally produced hemp fibers in the Netherlands. For fashion labels and designers it is often difficult to scrutinize the …

This chapter presents the currently not established and identifies design requirements for new systems to address this challenge and provide directions for possible improvement. As a result, this chapter introduces the concept of SamenMarkt®, a participatory system in which multi-agent system technology …

Firms increasingly use social network sites to reach out to customers and proactively intervene with observed consumer messages. Despite intentions to enhance customer satisfaction by extending customer service, sometimes these interventions are received negatively by consumers. We draw on privacy regulation …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

Inaugural address of Frederike Praasterink, Professor Future Food Systems 22 February 2018. Three important principles contribute to the transformation of food systems: - Redesign food systems from ‘less bad’ to ‘net positive’ - Reconnect consumers, producers, youth - Revalue food through true cost accounting …

In recent years, the use of visualizations or infographics in the news has become increasingly popular. We know, however, surprisingly little about how news consumers use and appreciate news visualizations. We apply a mixed-method approach to answer these two questions. First, we conduct an eye-tracking …

In recent years, the use of visualizations or infographics in the news has become increasingly popular. We know, however, surprisingly little about how news consumers use and appreciate news visualizations. We apply a mixed-method approach to answer these two questions. First, we conduct an eye-tracking …