Testing the associative connection between hip-hop music and luxury fashion brands
Hirsch, Livia (Student); Mossinkoff, Marco; Maltzahn, Constantin von
Cultural intertextuality in marketing
Manegold, Nina (Student); Mossinkoff, Marco; Maltzahn, Constantin von
New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated
Harald Pol (Onderzoeker); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
The Personal Touch in Customer Contact: The Influence of a Personal Approach on Customer Relationships and Customer Experience
Harald Pol (Onderzoeker); Mirjam Galetzka (Onderzoeker); Ad Pruyn (Onderzoeker)
Rediscovering strategic content in ‘strong process’ research on business network innovation
P.C. van Fenema; Bianca Keers
Brand Positioning
Kostelijk, Erik (Amsib (Cedis)); Alsem, Karel Jan
Performing affirmation
K.A. (Kim) Poldner (Lector)
Writing the Self and Bereavement
Reinekke Lengelle (Onderzoeker)
A design-based (pre)recruitment approach for new professions
E. (Ellen) Sjoer (Lector); Petra J. Biemans (Onderzoeker)
Does personality influence effectual behaviour?
Rainer Hensel (Lid Lectoraat); R.C. (Ronald) Visser (Lid Lectoraat)