This chapter will introduce the circular economy (CE) and Cradle to Cradle (C2C) models of sustainable production. It will reflect on the key blockages to a meaningful sustainable production and how these could be overcome, particularly in the context of business education. The case study of the course …

Tijdens een bijeenkomst met deelnemers van het Periscope Interreg project werd de BUBO methode gepresenteerd. Dit om de toegevoegde waarde aan te tonen en om anderen uit te nodigen om mee te doen met het programma.

This document focuses on the Bottom-up Business Opportunity (BUBO) method developed by the Knowledge Center Biobased Economy (KCBBE) of the Hanze University of Applied Sciences Groningen as part of the Interreg North Sea PERISCOPE program1. In short, the PERISCOPE program includes the start of a permanent …

The current Western Economy can be described as an experience economy which is focused on creating unique experiences for consumers. When emotional value is added to the experience of a product or service, consumers are willing to pay a higher price for these types of experiences than for products without …

The future of the business sector for students in higher education is uncertain. The reasons for this are technological developments, the effects of globalisation and the shifting of business models (Brynjolfsson & McAfee, 2014; Helbing, 2014). The consequences of digitalisation and robotisation are …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

This article describes how Circular Economy (CE) and Cradle to Cradle (C2C) can be used in university teaching to address these frameworks’ strengths and weaknesses in practice. The advantages of these frameworks for radical change are outlined, including their emphasis on upcycling rather than recycling …

The authors consider the reality that endless economic growth on a finite planet is unsustainable, especially if society has exceeded ecological limits. The paper examines various aspects of society's endless growth predicament. It reviews the idea that there are 'limits to growth'; it then considers …

Increasingly, entrepreneurial growth is discussed in relation to business sustainability and the wider questions of ‘growth’ – economic, green, or sustainable. This chapter will discuss the challenges and opportunities of teaching circular economy and Cradle to Cradle (C2C) models of sustainable production. …

The actual non-sustainable way of living has to be changed fundamentally. Despite all efforts to create a better environment, to improve building designs and to ameliorate existing buildings, often contradictory factors are faced which make it difficult to decide what the best solutions are. The discussion …