Deze scriptie beschrijft het onderzoek naar de positionering van Organisatie X. De reden van dit onderzoek is het dalende cliëntaantal van Organisatie X. Door de veranderingen op de markt en toename van het aantal concurrenten lukt het Organisatie X niet om cliënten te behouden en aan te trekken. Daarom …

Hoe kan Alrijne een voorkeurspositie verkrijgen op de arbeidsmarkt om zo meer OK-assistenten aan te trekken? Met als doel: Inzicht krijgen in hoe Alrijne een voorkeurspositie kan verkrijgen op de arbeidsmarkt door te kijken naar haar sterke punten, de concurrentieomgeving en de wensen en behoeften van …

In this paper, the client Blogs4Travel is central, who is currently dealing with a management problem. The management question is: What is the optimal email marketing campaign for Blogs4Travel to increase their customer relations? The portfolio will provide them with a solution to this problem shaped …

With the rapid development of Information and Communication Technology (ICT), digital technology changes how banks translate new customer demands into new products and services. To achieve this translation, banks should increase their intrapreneurship capability through Individual-level Innovative Behavior …

Wat is de rol van prijs in duurzaam consumentengedrag? ‘Omdat het te duur is’ is een veelgehoord argument wanneer mensen wordt gevraagd waarom ze geen duurzame producten kopen. Maar is dat werkelijk zo, of is dit een makkelijk alibi van mensen om niet hun gedrag te hoeven veranderen? We zijn over het …

This research provides an impact analysis for both facility manager and commercial real estate on the consequences and impact of crises on commercial real estate. Building blocks impact analysis and conceptual approach: The building blocks of the impact analysis must be: KPIs, risk assessment and change …

The concurrent growth of digital technologies, online shopping and spending power of millennials has created awareness and interest in environmental and socially conscious consumer behaviour. This research provides an evaluation and analysis of the website for the Ocean Bottle and the prospects of their …

This advice report seeks to improve brand advocacy for Roetz-Bikes in order to increase brand visibility and drive sales. Currently, the main communication issue is the post-purchase phase of the customer journey, during which the customer is not sufficiently engaged with the brand and the corporate …

The advice is given on thegreenlabels’ intention to increase the number of loyal customers and strengthen the Dutch loyal customer base. The communication goal for this project is defined as: “To encourage customers in The Netherlands to be loyal to thegreenlabels”. The four main stakeholders are TGL …

The Proactive Experience Center is a practice within Atos, that focuses on proactive workplace management to measure the employee experience of customers. They do this for the following reasons: • Improving the digital workplace; • Creating digital inclusion; • Caring for employee well-being; • Enhancing …