This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

This dissertation conducts a comprehensive study on the motives of the Government of The Netherlands for its support of the proposal by the European Commission for an Investment Court System (ICS) in the Transatlantic Trade and Investment Partnership (TTIP) agreement that is currently under negotiation …

Exploring whether the regulations on genetically modified food in the Netherlands and the U.S. should be improved to be sufficient in protecting against potential dangers.

What makes an educational game good? This paper describes three research directions that could provide insight in the underlying principles of effective educational games. These aspects are 1) The importance of distinguishing between types of to-be-learned knowledge, 2) the need to understand the relationship …

Participatory data collection relies on the commitment of the participants to report data continuously, which makes providing incentives to people crucial. In this case study, we describe how we designed a web app by using different incentive mechanisms to collect participatory data for monitoring community …

Reason’s typology of safety culture (i.e. Just, Informative, Learning, Flexible and Reporting cultures) is widely used in the industry and academia. Through literature review we developed a framework including 36 markers that reflect the operationalization of Reason’s sub-cultures and general organizational …

The two-dimensional vehicle routing problem (2L-VRP) is a realistic extension of the classical vehicle routing problem where customers’ demands are composed by sets of non-stackable items. Examples of such problems can be found in many real-life applications, e.g. furniture or industrial machinery transportation. …

We describe the participation of the University of Amsterdams ILPS group in the Total Recall track at TREC 2015. Based on the provided Baseline Model Implemention (”BMI”) we set out to provide two more baselines we can compare to in future work. The two methods are bootstrapped by a synthetic document …