This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

Since its invention, synthetic plastic has been used increasingly in everyday life. Many industries make use of this easily shaped product, mainly for packaging purposes. In addition, many products such as shower gels, scrubs, and other personal care products contain micro plastic particles. The increasing …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

More than 80 % of all information in an organization is unstructured, created by knowledge workers engaged in peer-to-peer networks of expertise to share knowledge across organizational boundaries. Enterprise Information Systems (EIS) do not integrate unstructured information. At best, they integrate …

IT as driver for new business models.Presentatie 'IT as driver for new Business Models' tijdens Next Generation Business Models, oktober 2015, Groningen.

Purpose - The purpose of this paper is to analyze whether the fitness industry in Belgium is financially viable in its position as a growing commercial player within the framework of the European sport model where non-profit and public sport providers still have a strong impact. Design/methodology/approach …

The video gaming industry has grown to become massive, wherein emerging markets are becoming the dominant force in this growth. Brazil as one of the fastest growing markets for casual video games and poses as an opportunity for gaming companies. Plinga has entered this market, but monetizing Brazilian …

The primary purpose of this chapter is to provide insights into the body of scholarly literature on the question of magazines and sustainability—in both production and editorial content. This chapter will also discuss production-side issues for business decision-making and policy, as well as editorial-side, …

Presentation on the basics of big data technology and some application examples. Presented at the Berlin School of Economics and Law, Berlin, April 14, 2015.

All organizations collaborate with other organizations, either in a supplier/customer relationship or as business partners. Business partners try to complement each other in a way that allows both to benefit from the collaboration. In order to be able to collaborate, specific information and knowledge …