In the autumn of 2009, a group of exchange students in the University of Applied Sciences of Utrecht got a task to make a research project on the current situation of Social Media. The group consisted of 5 people with really different backgrounds and opinions. Two Finnish, one Austrian, one Belgian …

The results in this document are written for Accenture/ATS Netherlands, a company which delivers technical solutions for large companies. 800 employees working together to give customers IT related solutions with services like Quality and testing, CRM, BI, Oracle etc. My assignment is offered by the …

Subjects such as public finance, corporate finance, banking theory, risk management and management accounting are all largely based on the neoclassical approach. Most recent appointed professors have started their work with ideas based on a neoclassical fundament and its methodological preferences. Neoclassical …

"Wandelen voor Water" is an activity for good causes that has been carried out by Simavi since 2004. The main purpose of the activity is to finance the building of water systems in The South (= developing countries) and to educate its citizens as to the importance of hygiene. Dutch students are obtaining …

The human memory has an associative nature. Association and mental visualization combine skills and structures of the left and right brain halves. It is easier to remember pictures, photographs or drawings than words or sentences. In fact, it usually takes a lot of effort to remember words and sentences …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

The Dutch society of today is a very mixed one. Different cultures from all over the world come together in one small country. One of the reasons that the Dutch society contains so many different cultures is because of its colonial history. The Surinamese population is one of the many ethnical minorities …

In the Netherlands, there have been many discussions about whether or not to establish a European Defence Organisation. However, due to the political party D66 (Democrats '66), this discussion has been revived in 2006 to such an extent that it really had an impact on political agendas of the Dutch political …

A Chinese colleague of mine said to me the other day: “You’re an old man!” I was really hurt by this remark, because first of all do I not feel old and secondly, there are things that I would definitively not like to hear from a young woman. My colleague on her part probably wondered why my reaction …