The extent to which action research has a democratising influence - and the ethical pitfalls involved in the practice of action research. The conduct of action research within the organisational context and the practice community receives attention.

Purpose - The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI. Design/methodology/approach …