Dairy farming in Punakha District is kept mainly for subsistence; however, the trend is picking up towards commercialisation. The demand for dairy products in the market is also increasing with high marketing scope, mainly from urban settlement and neighbouring district. However, the concept of the formal …

The following research was carried out as a graduation project and done on behalf of The European eCommerce and Omni-Channel Trade Association(EMOTA). EMOTA is a lobbying firm that works to promote eCommerce in the European Union by helping policy makers eradicate trade barriers. The main research question …

The sport sponsoring has become a marketing tool used frequently. In the course of time, social media platforms developed. In addition social media personalities got popular, as well as sponsoring in the equestrian sport. This research project aim was to found characteristics for the selection of sponsored …

Consumers who buy organic food, have expectations about its quality and rely on certifying organizations to verify this quality and to provide information about the origin of organic products. However, organic food traceability knows several issues, such as problems with organic labelling, certification …

Although it appears increasingly important yet potentially challenging to attract consumers to physical stores, location‐based messaging has been said to enable such attraction. Still, existing studies offer very limited insight into which particular location‐based persuasion approach retailers should …

The Andean lupin (Lupinus mutabilis) is one of the lost crops of Incas and has been grown in South America and as a food crop for thousands of years. The seeds are the main source of commercial value regarding the high content of oil (about 20%), protein (about 43%) and carbohydrates (about 33%). A European …

How can we persuade consumers to adopt more sustainable purchasing practices (e.g. buying less, buying sustainable items, or choosing for sustainable brands) when it comes to fashion products? With the support of 2nd year International Business Management students, we collected data from 1008 respondents, …

Food additives (E-numbers) are allowed in foods, but many consumers have a negative perception of them. The objective was to study the opinion of food experts about the causes and ways to reduce consumer distrust about E-numbers. Thirteen food experts from universities, research institutes, the government, …

Closed loop or ‘circular’ production systems known as Circular Economy and Cradle to Cradle represent a unique opportunity to radically revise the currently wasteful system of production. One of the challenges of such systems is that circular products need to be both produced locally with minimum environmental …

Counting the costs of a certain condition such as Spina Bifida in an economic breeding farm is absurd. We are all consumers that keep the economic engines running, no matter if we are obese, or anorectics, if we do sport or if we don 't, or if we have SB as a condition, or not. Of course, there are …