In 2015, the European Commission has outlined the institution’s strategy on reaching a harmonized Digital Single Market by focusing on a set of issues, many of which are targeted towards eCommerce. However, this is a global industry which sparked new technologies, industries, services and products while …

For the transition to a more circular economy,it is important to know how the cycling of resources will affect value creation of businesses (Ellen MacArthur Foundation, 2013). Key business model strategies that are identified by Bocken et al. (2016) that fit the approach of slowing and closing resource …

Dit onderzoeks- en adviesrapport is ontwikkeld voor Smarter Talents, een organisatie die coworking spaces aanbiedt in Amersfoort. Op dit moment zijn er geen gebruikers van de coworking spaces, wat het ontstaan van een stabiele (workplace) community verhindert. De hoofdvraag van dit onderzoek is daarom: …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

Over the years the industrial production was transformed by steam power in the 19th century, by electricity in the early 20th century, and by automation in the 1970s (Lorenz, et al., 2015). Today’s society is on the verge of the fourth industrial revolution, the Smart Industry. The impact of the Smart …

A year later, in 2013, the Westerkwartier Area Cooperative was established – a new form of cooperation at the regional level, involving hundreds of dairy farmers, other SMEs, Terra MBO as the representative of the knowledge institutions in the region, the National Forest Service in the Netherlands (‘Staatsbosbeheer’), …

Food and the city has never been a more urgent theme than today, and The European Union’s priority to commit to innovation in this field will certainly enhance its economic and external strength and improve its competitive position in the world of food and life sciences. Europea Netherlands held a seminar …

The current western agrifood system is highly successful in providing for human needs. However, the dominant agricultural approach of up-scaling and specialisation is put under pressure by a number of developments in the global landscape. Global developments such as population growth, pollution, soil …

World globalisation drives companies to undertake international expansion with the aim of retaining or growing their businesses. When companies globalize, managers encounter new challenges in making international marketing strategy (IMS) decisions, which are influenced by perceived cultural and business …

Food and the city has never been a more urgent theme than today, and The European Union’s priority to commit to innovation in this field will certainly enhance its economic and external strength and improve its competitive position in the world of food and life sciences. Europea Netherlands held a seminar …