What is this publication about? In this publication on ‘New urban economies’, we search for answers and insights to a key question: how can cities foster economic development and develop ‘new urban economies’. And, importantly, how can they do that: ◗ in concertation with different urban stakeholders, ◗ …

This report uses experience gained during the EU Interreg IVB project ITRACT and shares transnational learning on how to deploy IT-based solutions as part of Smart Specialisation Strategies, for example, while creating answers to societal challenges. ITRACT concentrates on rural areas, where the availability …

The purpose of this dissertation is to determine and evaluate the economic consequences of a hypothetical independence for Catalonia. The desk research was conducted among all the chapters of the dissertation in order to give background of the topic, as well as, to determine these economic consequences. …

The research of this report revolves around the question: ‘due to what reasons do Dutch consumers buy a PlayStation 4 or Xbox One, and how is this decision affected by strategies used by Sony and Microsoft?’ This research was conducted to find out how these two companies defend their positions in the …

This document contains the marketing plan for HealthCity The Hague. HealthCity The Hague is a premium fitness club in The Hague that offers many extra facilities to its members, such as child care, personal training, a swimming pool, and sauna facilities. The marketing plan is aimed at meeting the company’s …

This is the second edition of the Startup Workbook. This workbook is different from the first version. The first version, which was made with a so called touch-grant from Saxion, was primarily a digital version. In addition, the book was printed as a deluxe edition in a limited number of copies. The …

As a University of Applied Sciences located in Rotterdam, one of the most diverse cities in The Netherlands, we aspire to a diverse community, not only students but also of faculty and staff. While diversity is portrayed by the community's national, racial, class, (dis)ability, sexual and gender identity …

This study is conducted in order to recommend companies within the technological industry in which circumstances in-store product demonstrations are most beneficial to use. This recommendation is obtained through examining the uses and effects of in-store product demonstrations on the purchase behaviour …

This thesis answers the question how you should communicate with children with Intellectual Disability regarding Internet safety. Also, this research will discuss online behaviour of this group and if Internet classes will contribute to more awareness of the dangers on the web. In the future, more children …

This research answers the question for which organization in the Netherlands and in what manner, a ‘joint cooperation’ with the Cimahi Creative Association (CCA), or a CCA related party in Indonesia can be viable and advantageous, while at the same time contributing to the development of the creative industrial …