This two-wave complete panel study aims to examine human resource management (HRM) bundles of practices in relation to social support [i.e., leader–member exchange (LMX; Graen & Uhl-Bien, 1995), coworker exchange (CWX; Sherony & Green, 2002)] and employee outcomes (i.e., work engagement, employability, …

Breastfeeding has important health consequences, not only for infants, but also for mothers (Victora et al., 2016). However, many mothers stop breastfeeding before the advised six month period. Research indicates that difficulties associated with combining work and breastfeeding are an important reason …

Social enterprises and government share the ultimate goal of solving societal problems, which provides a lot of potential for collaboration between the two parties. While the local government level is the most relevant for social enterprises, little research has been done on the relationship between …

Increasing students’ motivation in higher education by designing a specific curriculum has always been a challenging but very complex process. The Department of Business, Finance and Marketing (BFM) of The Hague University of Applied Sciences (THUAS) initiated a redesign of the curricula with the major …

Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

After the Yugoslav civil war, the European Union tried to establish a period of peace and stability within the Western Balkan area. With the help of the European Union many Western Balkan countries were able to develop themselves and join the European Union. Nevertheless, Kosovo1 remained unstable and …

This research is an attempt to find an answer to the question “How can the EU and UN encourage de-escalation in the Korean Peninsula?”. Each chapter will be divided in a part on the European Union (EU hereafter) and a part on the United Nations (UN hereafter). During the first part, the research will …

This dissertation explores the ways in which third wave feminist organisations can influence mass media coverage in their favour. Social movements are dependent on mass media in order to thrive. Mass media legitimises social movement’s claims, broadens the scope of conflict and mobilises the public (Gamson …

The purpose of this research was to answer the central question “How can environmental sustainability improve brand loyalty in the Fast-Moving Consumer Goods market?”. The research has shown that applying the Elements of Green Marketing to intrinsic cues of a product, is a relatively better method for …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …