The summary of this export policy plan briefly outlines how I went about writing this plan to export Dennis Publishing's Maxim magazine to the Japanese market. By asking which instruments Dennis Publishing will have at its disposal, I paved the way for a broad study on the opportunities and threats that …

During the existence of Hemels Publishers (since 1994), new clients have always come to Hemels Publishers on their own initiative. However, at this point the management feels the acquisition of clients needs to be structured and streamlined within the company and therefore developed a new marketing plan …

An advisory report for an online reservation agency for accommodations. An internal and external analysis is made which results in the market penetration strategy. This strategy is turned into practical adaptations for the company. Suggestions described in detail are improvement of the website, use of …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

Getting more people on a bicycle in Cape Town is what BEN wants. Especially people who travel by car, public transport or by foot. If more people start cycling in Cape Town BEN will get a stronger position in convincing the province and get them to make Cape Town cycle-friendlier. Target BEN wants to …

Purpose - The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI. Design/methodology/approach …