Purpose In order to better understand how heuristics are used in practice, the authors explore what type of heuristics is used in the managerial domain of financial advisors to small and medium-sized enterprises (SMEs) and what influences the shaping of these heuristics. In doing so, the authors detect …

The following research has been conducted to find if there is a need for healthy convenience food for children (aged between 3 and 13 years old) on the German market. The outcome can be important for any business operating in the German food market whose intention is to introduce new products and innovate …

Nowadays, consumers’ desire and to be consciously involved in food production procedures is driven not only in terms of food quality but also by farmers' and employees' welfare. Furthermore, having this knowledge has become crucial in consumers’ purchasing pattern behaviour. A group of Colombian farmers …

Climate change is becoming an increasingly important topic and issue worldwide. To change what is currently happening, adjustments within society need to be made. Plant-based diet have a smaller ecological footprint compared to other diets, such as a meat-based diet. In addition, research shows that …

Sustainability has grown to be an important topic in wine-making in the past years and is now more relevant than ever, as the wine industry is experiencing a shift to a more environmental-friendly production of wine. The goal of this research was to identify the consumers’ preferences for the different …

Behind the thick doors of the club forms a fantasy world. A democratic society for a night, obeying it’s own rules and challenging all that’s considered normal during the day. It’s inhabitants, although undeniably displaying escapist tendencies, explore and challenge themselves in the sanctuary of freedom. …

This research report shows a market research and situation analysis of the ethnic market including several recommendations towards Coroos. This was conducted due to a shift in the population compositions within West-European countries (by the emergence of new ethnic groups) which would possibly effect …

The following research justification report uses competitive analysis as a research method to find out which USP’s (unique selling propositions) De Pooter can use to obtain a competitive advantage towards their candidates. The demand for a competitive overview was first established after De Pooter changed …

The following research justification report shows to which extent The Garage Innovation Studio needs to adapt its operations to make it a more appealing and viable replacement option for HZ students going on their minor, internship, or apprenticeship. Meeting the expectations and satisfying the needs …

From the start of the energy transition is has been believed that the development of wind power as a renewable source of electricity was vital for reaching the climate goals related to the decarbonization of the energy sector. The LCOE variable is globally applied when comparing the cost for the use …