From the article: Globalization and technological innovation has led to an increasing competition between telecommunication service providers and has eroded traditional product- and service-based differentiation. One way to gain a competitive advantage is to create distinctiveness by improving customer …

This report presents the findings of a study on the needs of potential customers in the field of social media marketing. The aim of this study is to make recommendations about delivering value to potential customers by responding to their needs. The problem definition below has been answered by this …

Organisatie X, een organisatie in de uitzend- en detacheringsbranche, wil in de toekomst verder uitbreiden door zich te richten op het verbeteren van de huidige dienstverlening en het aantrekken van nieuwe opdrachtgevers. Mede door de sterke groei van de organisatie en het ontbreken van een volwassen …

This thesis aims to provide the sales department of TivoliVredenburg with innovative methods to develop valuable relationships with their customers. The research consisted out of a business research, where the conducted information is applied on the situation of the sales department of TivoliVredenburg. …

Firms increasingly use social network sites to reach out to customers and proactively intervene with observed consumer messages. Despite intentions to enhance customer satisfaction by extending customer service, sometimes these interventions are received negatively by consumers. We draw on privacy regulation …

ISS has a strong need to constantly innovate and to surprise the market with innovations. ISS tries to be innovative through the tactical/strategic level (such as the 'new' Innovation & Strategic Development department). But innovation comes (still) too little from the operational work field. The reasons …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

Hoe kan Develab ‘loyal customers’ creëren? Als een merk fysiek en mentaal bij de consument aanwezig is, kan groei gerealiseerd worden door deze consumenten aan het merk te binden (penetratie) en door ze trouw te maken aan het merk (loyaliteit) (Eurib, 2015). Als eerste stap om fysiek aanwezig te zijn …

Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

In order to find out whether victims adequately recover from cybercrime incidents, it is important to gain insight into its effects and impact on users. However, as it stands now, there is not much literature on the impact of cybercrime. We address this gap by qualitatively examining the impact of two …