The digital platform Youth Quarter is built by youth care organizations with the intention to facilitate youth care professionals to share knowledge. The adoption of Youth Quarter is investigated using the USE IT-adoption-model. Interviews with 27 youth care professionals demonstrated that the main problem …

Het tweejarige onderzoeksprogramma The Network is the Message richt zich op de effectiviteit van sociale media: wanneer zijn ze effectief, wat bepaalt die effectiviteit en hoe kunnen we dit meten? Startpunt in deze management summary fase 2B is het inzicht dat inhakers belangrijke dragers van brand content …

Met het Verwonderpaspoort (VWP) heb ik mij bezig gehouden gedurende mijn afstudeerstage. Dit is een online platform voor leerlingen van 4 tot 12 jaar en is gekoppeld aan een leerlingenpas. Het platform bestaat nu twee jaar. Leerlingen volgen een activiteit bij één van de twaalf aangesloten Leidse …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

The objective of this dissertation was to find out how The Hague University of Applied Sciences (THUAS) can maximize student success and student retention, specifically how The Hague University can combat the continuously decreasing number of students enrolling and successfully completing their studies …

Populist parties have received a great amount of attention in the last decade. Scholars agree on the fact that populism addresses issues that are relevant for the majority. However, the established political elites do not discuss and address these issues clearly. Therefore, populist parties stir up …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The purpose of the dissertation was to research how to increase the European Studies program international students’ enrollment by recommending through which information channels and what message content to promote abroad. Four topics were researched to give recommendations: I. International students’ …

This chapter helps the reader to define the principles of motivational interviewing (MI) and coaching, understand the intervention and tasks associated with the integrated case management process, relate patient engagement and adherence to motivational coaching and to understand patient-centered preference …