The central theme of the evening "Herrie aan Tafel" is: Digital Innovation – Personalised Drachten products. All employees and managers prepared themselves by reading the book “The essentials of digital innovation”. An inspiring lecture on Quantified Self and Personalisation will be provided by Martijn …

In de hedendaagse praktijk wordt BIM (gebouw informatie model) weinig gebruikt voor het beheren van vastgoed. Ook woningcorporaties, die ongeveer één derde van de woningvoorraad in Nederland beheren, gebruiken nog geen BIM in het eigen beheerproces terwijl de beheerfase wel onderdeel is van het concept …

The background information gives an insight into Hotel Imperio Inn. Their source market are couples, about 70% Guatemalans, 30% foreigners both coming for leisure and business (more nationals) purposes. Coziness, Comfort, Elegance, Spaciousness, Innovation and Quality are the values of Hotel Imperio …

SAMENVATTING Dit rapport biedt een onderzoek naar en advies over de optimale positionering en marketingcommunicatiestrategie voor OpenBook.Works. OpenBook.Works adviseert en coacht het management van andere organisaties en is hiermee werkzaam in de branche management consulting. De organisatie levert …

Road and City Mobility (RCM) is a business unit of Siemens Netherlands. RCM’s core business is to provide infrastructure solutions for its customers. Generally, 80% of RCM’s revenue is generated by projects; the other 20% of the overall revenue is generated by the sales of products (e.g. electronic variable …

This report researches what marketing strategy should be used for Panera Bread in order to succeed in the Netherlands. Panera Bread is an American fast-casual food chain that is known for its freshly baked bread. In 2013 the company has made some drastic changes and decided to only serve “clean” food, …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

Since its invention, synthetic plastic has been used increasingly in everyday life. Many industries make use of this easily shaped product, mainly for packaging purposes. In addition, many products such as shower gels, scrubs, and other personal care products contain micro plastic particles. The increasing …

Traditional toy industries have been influenced by the emergence of tech gadgets such as iPad and Virtual Reality Glasses. Based on a report on The Telegraph (2010), tech gadgets have replaced traditional dolls and cars as children’s favorite presents. Huawei, one of the China’s leading toy companies, …