In this study, we propose and test a chain of effects from website content, through informational and transactional success to overall website success and company performance. This framework enables us to determine the relative importance of the informational and transaction-related website functions …

The following document proposes a marketing communication strategy which will contribute to the achievement of the first year’s marketing objectives of the F&L Designer Guide for Engagement Rings, a project invented and established by LeadGenerators, a specialist online marketing boutique in London. …

This research project is a requirement for the fulfilment of a bachelor’s degree in international business studies at the Hogeschool Utrecht. The study is an export plan for B2C Europe’s Spanish branch, and it is written to investigate if the branch could successfully expand its services to the European …

‘Social return’ (SR) is a term in the Netherlands that summarises all efforts to integrate people with a mental or physical handicap in the labour market. It is an important political topic because government wants not only an inclusive society but also a decrease of expenditures on social benefits; …

Heathland, with its frail character, has always been one of the most essential habitats for almost all indigenous reptile species in the Netherlands. Situated in the Drents-Friese Wold National Park, the Doldersummerveld ranks as one of the best developed heathland areas of Western Europe and counts …

HelloFresh Nederland is a Dutch organisation which offers an e-commerce subscription service, providing a home-delivered box full of ingredients and recipes to use these ingredients to cook a healthy meal. The Dutch online food business is on the rise and HelloFresh Nederland is striving to master the …

This thesis answers the question how you should communicate with children with Intellectual Disability regarding Internet safety. Also, this research will discuss online behaviour of this group and if Internet classes will contribute to more awareness of the dangers on the web. In the future, more children …

This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

The number of employees above 50 is increasing in organizations because of demographic changes. People above 50 feel less involved in work and societal activities as they should be and as they are expected to be. Older workers‟ employment is accompanied by stereotyping that workers are less productive …

Management Summary This research focuses on the marketing plan Social and Cultural Center De Enck implemented in its theater, and how this plan affects the visitor intent. At the moment, De Enck experiences a decrease in the amount of theater visitors, as many other theaters, and they want to find …