In the psychological field, a lot of progress has been made in values theory. In marketing theory, however, the use of values has been undervalued. Despite the widespread managerial use of brand values, attention has remained focused on the brand personality concept. This book intends to provide a new …

Abstract: INTRODUCTION A promising way to stimulate physical activity is to promote the choice for active modes of transport (walking and cycling). Over the past years, several interventions and policies have been implemented to stimulate this mode shift. However, information concerning the effectiveness …

This study provides an online marketing strategy for the online sushi restaurant guide showmethesushi.nl. This website will include and review all sushi restaurants in Utrecht by means of a star rating system and textual commentaries of both the website owner and visitors. People do not want to spend …

Kademuren zijn niet alleen te vinden in de grote havens, maar ook in tal van binnensteden. Deze kademuren in stedelijk gebied vormen een steeds groter probleem. Veel stedelijke kademuren hebben hun levensduur bereikt en zijn aan vervanging toe. Het vervangen van een stedelijke kademuur brengt echter …

Although creativity is often seen as requiring spontaneity and flexibility, recent work suggests that there is creative potential in a structured and systematic approach as well. In a series of four experiments, we show that when Personal Need for Structure (PNS) is high, either chronic (Study 1) or …

Although there are quite a few soldiers who write autobiographies about their deployment experiences, a comprehensive profile does not exist that provides reliable, quantifiable insight into 21st century soldier-authors that exceeds the Anglo-American view, especially when it comes to (self-published) …

As an essential basic principle of the European Union, the free movement of workers has been on everyone’s lips with the European Enlargement of Romania and Bulgaria in 2007. With the complete abolishment of the restrictions on the free movement of workers for Romanian and Bulgarian citizens in Germany …

This book contains five views and architectural proposals for Cape Town, South Africa. The design project is a 3rd year project (P5) at the Academy of Architecture in Amsterdam. Two lecturers and five students visited Cape Town in 2014, The metropolitan region of Cape Town has grown rampant for decades. …

TU Delft has started working on its third satellite mission called DelFFi, which is planned for a launch in 2015. In this graduation project spanning 17 weeks, a faulttolerant storage system consisting of three SD cards was designed, implemented and tested for DelFFi that utilizes triple-modular redundancy …

This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …