This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

The purpose of this study was to research the characteristics of the Dutch 50-plus market and their position towards online dating and to combine this information in order to be able to offer advice to online dating websites on how to effectively target and reach the 50-plus niche market within the Netherlands. …

Recent years have shown the emergence of numerous local energy initiatives (prosumer communities) in the Netherlands. Many of them have set the goal to establish a local and sustainable energy provision on a not-for-profit basis. In this study we carried out exploratory case studies on a number of Dutch …

This article aims to contribute to skilful performance by reflecting on the importance of tacit knowing for practitioners who handle domestic violence in the field. Polanyi's insights on tacit knowing, skills and learning are applied to domestic violence cases and to reflections on approaches and …

In January 2013, I approached the Utrecht-based NGO LiveBuild to inform if I could write my thesis for them. After some preliminary research, it turned out that they could use some help in the realm of communication. LiveBuild was established in 2008 and had acquired over 1500 structural donors since …

Introduction A qualitative study was carried out to understand how people with a slow progressive adult type neuromuscular disease (NMD) perceive employment participation. Methods 16 paid employed persons with NMD were interviewed in open, in-depth interviews. Data were analyzed using the constant comparison …

Europe in general and Romania specifically has been increasingly a target of foreign and domestic investors. Due to its cheap land prices and agricultural policies supporting largescale agricultural investments Romania has become a country with high risks concerning land grabbing. However, the academic …

In this report the specific conditions for success in organising electronic dance music events were conducted and analysed. The Dutch event industry is currently being over-extended with events, such as musical festivals. Many organisations are having problems with the high level of competition and the …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

What does it mean to position anthropos in the center? Questioning anthropocentrism is far more than an academic exercise of debating the dominant cultural motif of placing humans at the center of material and ethical concerns. It is a fertile way of shifting the focus of attention away from the problem-symptoms …