The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

Facebook marketing is becoming an increasingly important tool for companies to influence consumer decision-making. However, there is currently little empirical knowledge about the extent of influence of Facebook marketing on the decision-making process of consumers. This study contributes to these gaps …

QUOTE “This thesis is going to discuss the historical, cultural and economic conditions that currently Chinese independent designers have to take into account, both when venturing in the Chinese as well as in the international markets – more specifically, those in the West.” ISSUE Due to several disruptions …

QUOTE “Many green fashion brands make significant efforts to communicate to their consumers about brand’s responsible practices through hang tags, but their investment is not sufficiently returned. According to my research, their key consumers often perceive them unclear, illegible and overwhelming. …

To achieve the “well below 2 degrees” targets, a new ecosystem needs to be defined where citizens become more active, co-managing with relevant stakeholders, the government, and third parties. This means moving from the traditional concept of citizens-as-consumers towards energy citizenship. Positive …

Efforts to involve consumers in the transition towards sustainable diets often presume a degree of reflexivity on the concepts of health and sustainability in the minds of consumers ‘doing healthy and sustainable food’. Departing from the hypothesis that people with type 2 diabetes have been confronted …

The main purpose of this dissertation is to establish which road (ownership or circulation) car tax model is best to reduce CO2 emissions in the European Union. In Europe, climate change and reduction of greenhouse gasses is a concern among the population, as it is seen by the growing Eco activism as …

Despite the positive consumer attitudes towards animal welfare, and an increasing supply of animal welfare enhanced meat, consumers still mainly opt for conventional meat instead of meat produced with higher animal welfare standards. This thesis argues that consumers may do so because they must trade …

The increased generation of food waste is a global and national problem. The purpose of the study is to investigate the factors that influence food waste and the role of technology in tackling food waste in the Netherlands. One of the main findings of the research is food waste is that consumer food …

Food safety is rapidly emerging as a serious concern in the domestic markets of many developing countries. Not a single country is exempt from its effects. The objective of this research is to analyse the role played by value chain actors in fast tracking the adoption of food safety and standards in …