The goal of this research paper is to close the research gap between product focused strategy and customer focused strategy in SME`s. The cross-border region of North-Rhine Westphalia, Germany and Limburg, Netherlands is the target focus during the research. As the market is steadily evolving more …

Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas …

This article focuses on the innovation partnership (IP) model. This model opens new avenues for public bodies, including cities, to co-create solutions together with private companies or other innovators. It was introduced in 2014, but so far public bodies have been hesitant to adopt it: it is only scarcely …

I love technology. We live technology; technology is as ubiquitous as nature used to be. It has reduced biodiversity and cultural diversity, creating a dangerous global uniformity with pollution, deforestation, climate problems and boredom and loneliness, also on a global scale. A lot of technology has …

The viability of novel network-level circular business models (CBMs) is debated heavily. Many companies are hesitant to implement CBMs in their daily practice, because of the various roles, stakes and opinions and the resulting uncertainties. Testing novel CBMs prior to implementation is needed. Some …

We report research into the evolvement of a hybrid learning environment where education, companies and government successfully cooperate. This hybrid learning environment—one of the latest inventions in curriculum design—is special because it was neither intended nor planned by the parties involved. …

This is a serious game called Re-Organise. It is a cooperative board game about creating closed loops in the circular economy. The game represents an agro-industrial park in which different types of companies aim to use each other's waste streams as a material and/or energy resource. To do so, the players …

Panorama Films is an Italian-based production and service company, for feature films, commercials, photographic shoots and more; and assists foreign production companies in all aspects of the production, such as budget allocation, crew, locations, etc. Panorama Films plans to implement a radical change …

The case we describe is the journey of one company, a SME sheet metal manufacturing company in development of a Digital Twin in a production setting. We choose to highlight this specific case for several reasons: • A clear Industry 40 technology was the center piece of the project: The development of …

This paper analyses the initiative AgroAgenda in the northern Netherlands. The AgroAgenda is a platform in which multiple stakeholders together stimulate a circular, and nature-inclusive agro-food system in the Dutch provinces of Friesland, Groningen and Drenthe. Stakeholders come from, among others, …